Jasmin Lee
Graphic Design  |  Art Direction
design@jasmin-lee.com
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Kings Food Markets
Private Label Packaging
Kings is an upscale gourmet food market in NJ, NY and CT that specializes in high quality, natural and organic products. In order to increase profits in the highly competitive food sales industry, Kings launched its own private label line. The goal was gourmet quality products at affordable prices. It resulted in high sales and instant success that undercut the competition.



Balducci's Food Lover's Market
Private Label Packaging
Established in 1915 in New York City, Balducci's became a destination shopping experience for all high quality, hard-to-find, meats, cheese and bakery items demanded by New York food lovers. Today Balducci's is still a destination for discerning cooks with gourmet grocery stores in New York, Connecticut, Maryland, and Virginia.
The classic orange and black label is still in use on all packaging and consistently incorporated into the newest items.

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